Project Impact corporation was founded by Terence Bell because he identified a serious of epidemic with today’s young adult transitioning into society from local, state, and federal government agencies. These young adults lack job skills, social responsibility, cultural awareness, and information resources. Project Impact believes that they can empower these young adults by providing them with a safe living space where they can learn how to access information, use technology, set clear career objectives and goals, learn financial management, as well as educate the importance of accountability, and other principals.

   Project Impact is needed in today’s society because of the lack of proper mentors and resources used to help transition the young adult into a productive working and law-abiding citizen. Most state and federal organizations only support a child until they reach the age of 18. Once of age, the young adult is released into society without any job skills, social responsibilities, or mentorship of how to develop into a productive citizen in today’s society.

  Project Impact’s overall goal is to provide new innovative mentorship and training to young adults who will become productive and career-oriented citizens of the prospective communities.

Business Overview:

Mission Statement: The purpose of Project Impact is to provide early intervention and prevention service through specialized programs and provide an adequate independent living environment to “At-risk” youth, from 16 to 21 years old. Youth today are at high-risk of educational failure, teen pregnancy, and illegal criminal activities. Project impact believes that meshing mentorship with technology training, cultural awareness, and economic empowerment will enhance the young adult decision-making process, and provide opportunities for growth and development.

Business Structure: Project Impact is incorporated as non-profit agency in accordance with Oklahoma state laws’. Our non-profit educates the participant about responsibility, economic empowerment, cultural awareness, computer technology, and how to use information resources. Project Impact is a 501 (c) (3) organization which operates at educational and charitable status.

 Description of Company: Project Impact is a non-profit corporation that provides a boarding facility for “At-risk” youth, from 16 -21 years old. The target populations are homeless youth and runaway youth. Most of these youth are transitioning into society from Department of Human Service, Youth Services, Oklahoma Office of Juvenile Affairs (OJA), and other state agencies. These youth will receive education and training, as well as counseling and mentoring while they are enrolled in the program.  

Operations: Project Impact will be managed by five directors. Project Impact management will hire support staff. Our current facility will provide room and board for 10 “At-risk” youths.

Marketing Strategies:

Geographic Markets: Our primary market is “At-risk youth” between 16-21 years old demographic, which consist of individuals who have been, released from the support programs of various local, state, and federal programs.

Publicity: Project Impact will conduct public relations through local, regional, national, and

international print, television, film, and internet media companies. This exposure would be documented and stored for portfolio usage and potential grants.

Advertising: Majority of our advertising will be focused on special event fundraisers, as well as an official Project Impact website and bulk emails. We will use film/video camera to record our program participants for authentic documentations. These documentations can be used for media, newspaper, magazine, and other public relations entities. All flyers, brochures, and all other advertisement will be allocated according to special event budget.

Promotion: Project Impact promotes economic empowerment, specifically career discovery and developmental services that focus on entrepreneurial endeavors, as well as small businesses and corporations. Our promotion will primarily come from word of mouth, partnerships with other organizations (such as University of Oklahoma, University of Central Ok, Metro Tech, etc.) local, state, regional, national media exposure, media coverage of various events and fundraisers.

Competitive Analysis: At this time, there are zero independent transitional education living facilities in Oklahoma City. Therefore, the Project Impact program which is an independent transitional education living facility is highly in demand.

Audience: Our target audience is divided into different marketing segments. Our primary target audience is donors, philanthropists, small business owners, corporations, industry leaders, educators, political leaders, and all workers in various fields. The primary market would be known as our contributor pool of contacts. This is where we would find motivational speakers, mentors, monetary contributors, etc. Our secondary target market would be “At youth” 16-21 year olds. This audience would be used to specifically promote the service brand name of Project Impact, in-turn this will naturally attract more involvement from “At risk” youth outside the program.